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Case Studies

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Jakarta, Indonesia
Time International

Tissot

Greater Group worked with the Swiss luxury watchmaker, Tissot, to redesign their existing outlet in Grand Indonesia Shopping Town in Jakarta, Indonesia. The reimagined design celebrates the brand’s rich heritage through a blend of tradition and innovation, featuring an updated store layout to improve customer engagement along with other installations that aim to make the luxury shopping experience accessible to a wider range of shoppers. Read More

Hong Kong
Breitling

Breitling Citygate

The Swiss luxury watchmaker, Breitling, commissioned greater group to implement their new retail concept in two of their Hong Kong stores. The renowned watch brand has been reimagining its design across the global store network with the aim of celebrating its long history while offering a relevant, modernised experience to shoppers. The completed design is a nod to industrial city living while incorporating Breitling’s rich heritage as well as its ties to aviation. greater group provided and end-to-end solution from design, planning and documentation to value engineering, production and sourcing. Read More

Singapore

Estée Lauder

The Estée Lauder’s #PicturePerfect Event Pad was an immersive experience that combined beauty playground with digital technology, specifically the Instagram experience. The stunning marquee located at T Galleria By DFS along Singapore's Orchard Road shopping strip, was executed in partnership with the Estee Lauder travel retail team and their digital agency from design, to build and installation. Read More

Jewel Changi Airport, Singapore
Crocs

Stepping Ahead with New Concept

Riding on the wave of Crocs' skyrocketing popularity among Millennials and Gen Z, Crocs Singapore is striding forward with their new store concept that positions itself as a world leader in innovative casual footwear at the iconic Singapore’s Jewel Changi Airport Read More

Auckland, New Zealand
Emirates Leisure Retail

Wondertree

In partnership with Emirates Leisure Retail , Greater Group worked with Wondertree and their custodian designers, Harrison, to roll out their Auckland Airport restaurant, the brand’s first outpost in the southern hemisphere. Just like its name, Wondertree's interior is inspired by nature, a concept that complements New Zealand’s stunning landscapes, creating an inviting space for travellers. greater group was tasked to bring this vision to life by providing detailed documentation and procuring for local finishes and furnishing, transforming the space into a series of dining areas, where guests can grab a breakfast on the go, stop in for lunch or enjoy a drink at the bar. Read More

One of the major advantages that bricks-and-mortar has over e-commerce retail is the ability to create a physical customer-product interaction. In-store retail displays allow brands to draw attention to specific merchandise and round out the immersive in-store experience. X-Factor Displays, a subsidiary of greater group, have been working with Hanes (formerly Pacific Brands) to provide in-store display solutions for four of their brands, Berlei, Bonds, Jockey and Maidenform at retailers in Australia. During the 3-year partnership, X-Factor Displays' has established a track record to design and implement functional display systems that ensure consistent customer experiences across their brands at multiple locations. In its most ambitious project to date, Hanes tasked X-Factor Displays to execute the supply of over 300 fixtures for 27 stores for three brands at Hanes' Myer pads in just four weeks. Read More

Melbourne & Sydney, Australia
Diamond Exchange

Shine Bright Like a Diamond

Diamond Exchange is famed for its alluring array of diamonds in both their flagship showrooms at the upmarket Collins Street in Melbourne and the iconic heritage Georges Building in Sydney. Less known, but equally impressive, is the retailer’s 125-year history spanning four generations which began in the Victorian town of Ballarat. Currently managed by brothers Jamie, Jeremy and Sam, Diamond Exchange was traditionally an online-only business model that operated successfully for over a decade. Read More

Sydney, Australia
Diamond Exchange

Modern Luxury Meets Heritage

Diamond Exchange, an Australian family-owned jewellery brand with over 100 years of rich history, partnered with greater group to design and implement their first flagship in the heart of the Sydney CBD. Located on the fifth floor of the Georges Radio House heritage building, the Sydney showroom is based on a modern interpretation of traditional jewellery boutiques featuring warm lighting, soft finishes and plush details. The store's open layout concept manages to expertly showcase a wide range of products while still achieving a curated best of range display in an intimate setting. This is the second collaboration with greater group following their first boutique at the Paris end of Collins Street in Melbourne in 2017. Read More

Jakarta, Indonesia
Matahari

Window Shopping – Making an Impact

Matahari, who introduced the modern department store concept to the country in 1972, aims to maintain its market leader position as the largest department store in Indonesia with a new Visual Mechandising (VM) strategy.While retail design sets the stage, visual merchandising is the language of retail that can be seen, touched and felt, with the ultimate goal to get products into the hands and baskets of their customers. Read More

Australia
Silk

SILK Laser Clinics

SILK Laser Clinics enlisted greater group to provide interior design, build and project management services including the build for 18 of their clinics. Three overriding design strategies were layered: workplace efficiency, retaining brand identity and the creation of a warm space that would be inviting for clients. The mood of this space was set by blending traditional and contemporary elements and keeping a warm neutral colour palette. Read More

Australia
Dusk

Dusk

Every dusk store showcases beautiful displays created entirely from their candles, home decor products and accessories. The displays are designed to give customers inspiration on how to enjoy their new purchase in their home and to make choosing a gift quick and easy. With more than 15 years experience as the global sourcing partner for the Australian retail industry, greater group was tasked to manage the manufacturing of store joinery and signage scheme from the Far East that can accurately translate these requirements into fixtures that function as intended. Specifically, greater group’s role encompasses identifying suitable factory partners, prototyping, quality control (QC), warehouse and logistics management to ensure seamless supply to over 30 dusk stores nationwide. In this collaboration, installation was completed by Rapid Retail. Read More

Hong Kong
Aurex

Optimising Workplace Design

The design and build project for Aurex Group’s Hong Kong HQ revamped office makes tracks towards a collaborative and connected future for their employees. Founded in 2010 in Hong Kong as Capstone Recruitment, their success in Asia was the springboard of their international expansion and rebranding in 2017. This refurbishment was a great way to breathe life into their current space, refresh their facilities and revitalise their staff. greater group's team of workplace design specialists worked closely with Aurex Group to design an office that meets the needs of a diverse workforce, while embracing technology and smart solutions in line with their dynamic growth. In addition, with offices these days becoming an essential recruitment tool, it can help to attract and retain the best talent in their industry. As the physical home of the Aurex Group’s brand, greater group designed a concept that gives potential staff and clients a lasting first impression. Read More

In the new omni-channel world, many financial institutions are experimenting to find the right mix of delivery channels. Along with predictions of smaller branch footprints in the future, experts have emphasized the need to rethink the role branches will play moving forward. In collaboration with Australia and New Zealand Banking Group Limited (ANZ), greater group and X-Factor Displays developed a temporary branch format that can be rolled out and deployed swiftly to provide continuous customer service across various scenarios, including permanent and temporary branch closures, pop-ups at events or focused locations like airports or campuses, mobile facilities and part-time banking. Read More

Melbourne, Australia
HCF

Art & Science of Healthcare Design

greater group partnered with HCF in the design and fit-out of the front-of-house area in its state-of-the-art branch and dental flagship on Collins Street in Melbourne CBD. As Australia's largest not-for-profit health fund, HCF joins a growing number of healthcare providers that are collaborating with design firms to create environments that combine smart design with a focus on customer needs. The greater group team, who is also behind the design for five HCF insurance centres including the award-winning HCF George St, Sydney flagship, integrated its new insurance branch and existing dental practice with a front-of-house concept that reflects the brand ethos: “Putting Australia's Health First”. Read More

In this 3-way collaboration, greater group was appointed by global real estate management company, BGIS to provide office design consulting services to one of their valued clients, Green Court Capital Management, a Hong Kong headquartered investment management firm. The integrated suite of services encompassed design concept, photo-real 3D-visualization, schematic, tender documentation and project management. Design Manager, Jason Egan who led the project, explains that an office fit out or refurbishment is an expensive exercise for any company so photoreal 3D renders not only bring ID proposals to life but also showcase what the space will look like prior to committing to a final design. Read More

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