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      Case Studies

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      Australia
      Hanes

      Hanes Brand

      One of the major advantages that bricks-and-mortar has over e-commerce retail is the ability to create a physical customer-product interaction. In-store retail displays allow brands to draw attention to specific merchandise and round out the immersive in-store experience. X-Factor Displays, a subsidiary of greater group, have been working with Hanes (formerly Pacific Brands) to provide in-store display solutions for four of their brands, Berlei, Bonds, Jockey and Maidenform at retailers in Australia. During the 3-year partnership, X-Factor Displays' has established a track record to design and implement functional display systems that ensure consistent customer experiences across their brands at multiple locations. In its most ambitious project to date, Hanes tasked X-Factor Displays to execute the supply of over 300 fixtures for 27 stores for three brands at Hanes' Myer pads in just four weeks. Read More

      Melbourne, Australia
      Diamond Exchange

      Diamond Exchange

      Diamond Exchange is famed for its alluring array of diamonds in both their flagship showrooms at the upmarket Collins Street in Melbourne and the iconic heritage Georges Building in Sydney. Less known, but equally impressive, is the retailer’s 125-year history spanning four generations which began in the Victorian town of Ballarat. Currently managed by brothers Jamie, Jeremy and Sam, Diamond Exchange was traditionally an online-only business model that operated successfully for over a decade. Read More

      Sydney, Australia
      Diamond Exchange

      Diamond Exchange George St

      Diamond Exchange, an Australian family-owned jewellery brand with over 100 years of rich history, partnered with greater group to design and implement their first flagship in the heart of the Sydney CBD. Located on the fifth floor of the Georges Radio House heritage building, the Sydney showroom is based on a modern interpretation of traditional jewellery boutiques featuring warm lighting, soft finishes and plush details. The store's open layout concept manages to expertly showcase a wide range of products while still achieving a curated best of range display in an intimate setting. This is the second collaboration with greater group following their first boutique at the Paris end of Collins Street in Melbourne in 2017. Read More

      Melbourne, Australia
      HCF

      HCF HEALTH & DENTAL

      greater group partnered with HCF in the design and fit-out of the front-of-house area in its state-of-the-art branch and dental flagship on Collins Street in Melbourne CBD. As Australia's largest not-for-profit health fund, HCF joins a growing number of healthcare providers that are collaborating with design firms to create environments that combine smart design with a focus on customer needs. The greater group team, who is also behind the design for five HCF insurance centres including the award-winning HCF George St, Sydney flagship, integrated its new insurance branch and existing dental practice with a front-of-house concept that reflects the brand ethos: “Putting Australia's Health First”. Read More

      Jakarta, Indonesia
      CIMB Niaga

      CIMB Kemang

      To support its business growth, CIMB Niaga is continuing its network expansion through nationwide customer touch-points including 28 Digital Lounges located in shopping malls and offices. The latest Digital Lounge format was recently unveiled in Jakarta’s bustling Kemang Road – their first conventional branch that was converted to a Digital Lounge. CIMB Niaga selected greater group to help design its ‘branch of the future’: a more interactive and technology-enhanced retail banking prototype that will serve as a potential model for other stand-alone locations. Read More

      Australia
      Dusk

      Dusk

      Every dusk store showcases beautiful displays created entirely from their candles, home decor products and accessories. The displays are designed to give customers inspiration on how to enjoy their new purchase in their home and to make choosing a gift quick and easy. With more than 15 years experience as the global sourcing partner for the Australian retail industry, greater group was tasked to manage the manufacturing of store joinery and signage scheme from the Far East that can accurately translate these requirements into fixtures that function as intended. Specifically, greater group’s role encompasses identifying suitable factory partners, prototyping, quality control (QC), warehouse and logistics management to ensure seamless supply to over 30 dusk stores nationwide. In this collaboration, installation was completed by Rapid Retail. Read More

      Singapore
      Estée Lauder

      Estée Lauder

      The Estée Lauder’s #PicturePerfect Event Pad was an immersive experience that combined beauty playground with digital technology, specifically the Instagram experience. The stunning marquee located at T Galleria By DFS along Singapore's Orchard Road shopping strip, was executed in partnership with the Estee Lauder travel retail team and their digital agency from design, to build and installation. Read More

      Auckland, New Zealand
      Wondertree

      Wondertree

      In partnership with Emirates Leisure Retail, Greater Group worked with Wondertree and their custodian designers, Harrison, to roll out their Auckland Airport restaurant, the brand’s first outpost in the southern hemisphere. Just like its name, Wondertree's interior is inspired by nature, a concept that complements New Zealand’s stunning landscapes, creating an inviting space for travellers. greater group was tasked to bring this vision to life by providing detailed documentation and procuring for local finishes and furnishing, transforming the space into a series of dining areas, where guests can grab a breakfast on the go, stop in for lunch or enjoy a drink at the bar. Read More

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