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greater group transformed Ashurst’s Jakarta office to accommodate an optimal of 55 persons, blending global identity with local elements. The design features a dynamic mix of open-plan and enclosed workspaces focused on flexibility to support agile working and future growth. The renovation also emphasised expanding the Reception area to deliver clients a sophisticated, welcoming arrival experience.
Industry
Workspace
Project Size
350m²
Project Location
Indonesia
Project Requirements
Design
The brand wall, located directly opposite the entrance, makes a strong statement about Ashurst’s refreshed identity, leaving a lasting impression on visitors. Locally sourced materials like hand-woven sisal and traditional terracotta tiles give the space a distinct Indonesian character, blending global branding with local craftsmanship to create an inviting and culturally rich environment.
The reception area for Ashurst OSP showcases a modern and sophisticated design. Featuring warm, minimalist aesthetics, the combination of soft lighting, wooden panelling, and neutral tones creates an inviting yet professional atmosphere.
A feature Barrisol light installation mimics natural daylight, enhancing the sense of space and creating a bright, welcoming environment, especially in the combined lounge and kitchenette.
With an elegant bar, modern chairs, plush seating, and marble coffee tables, the open layout fosters casual meetings and social interactions. Warm wood-panelled walls and soft lighting further elevate the inviting ambience.
Adding to the versatility, modular folding doors allow the space to transform effortlessly from private meeting rooms into a seminar or town hall setting, ensuring adaptability for various events and gatherings.
Designed as a perfect retreat within the office, the breakout space balances relaxation and engagement. It has a sleek, minimalist aesthetic and seamlessly integrates with the overall design while offering employees a refreshing escape. Equipped with a mini library and a PlayStation, this cosy lounge encourages unwinding, creativity, and casual interactions, fostering a dynamic and well-rounded work environment.
The reception area needed a bold transformation to make a powerful first impression. The goal was to create an elegant, expansive space that welcomed visitors while reinforcing Ashurst’s global brand.
The office required adaptable workspaces capable of accommodating different work styles and functions. The design needed options for private and collaborative workspaces, with future growth in mind.
One of the challenges was incorporating Indonesian cultural elements into the office design while ensuring it remained consistent with Ashurst’s global brand standards.
Materials were carefully selected for sustainability and functionality, ensuring the design was eco-conscious and long-lasting. Design techniques were applied to maximise space and light, creating a modern, dynamic environment conducive to productivity and collaboration. The office layout promotes interaction while also providing quiet spaces for focus.