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Crocs | 2022 | Retail | Project Management
Completing another project in an ongoing partnership with Crocs, Greater Group delivered project management services for fixture engineering, joinery manufacture & supply, and quality control measures, for the brand’s new 190 sqm store opening in VivoCity, the largest shopping mall in Singapore. This rollout follows a number of recent and ongoing projects for which Crocs has enlisted Greater Group’s project management strengths, to sit across global procurement & supply chain distribution, logistics of fixtures, as well as quality control management services, including testing and prototyping – prior to final instore deployment. Fixtures are distributed and located in multiple store-in-store activations for Rebel Sports & North Beach (New Zealand), David Jones & Trybe (Australia), and full-scale stores in Japan, China, Singapore, Taiwan and the Philippines.
Greater Group has been working with Crocs since 2018 to deliver impactful stores that reflect the iconic American shoe retailer’s effortless charm. To date, for this generation of fixtures, the Greater Group X Crocs portfolio features 30+ stores and store-in-store activations across seven countries in the Asia Pacific region, including Singapore, China, Japan, Taiwan, the Philippines, Australia and New Zealand. Greater Group’s capabilities for project management, manufacturing and supply chain management support the client’s extensive store network by ensuring high-quality engineering and managing of modular joinery designs to deliver maximum flexibility of use for the brand’s wide range of product types and sizes.
Modularity, modern innovation and localised charm are at the core of the global Crocs store design ethos. Greater Group plays a pivotal role in the brand’s retail network across APAC by managing multi-country store rollouts while leading the engineering and manufacturing of high-quality modular joinery. Anchored by the established, globally-recognised Crocs brand identity and supported by local design and installation partners, Greater Group has successfully contributed to the delivery of multiple stores and store-in-store activations for Crocs and its retail partners across APAC.
The new Crocs store in Singapore’s VivoCity joins the brand’s wide-reaching network of functional and impactful retail locations. The store facilitates engaging customer experiences, from the iconic shop front to the show-and-tell product narratives in-store. Fixtures and fittings are engineered with modularity, flexibility & quality in mind while drawing on distinctive signage and branded graphics to encourage multi-dimensional brand discoveries in a localised retail environment. In addition to fixture engineering and joinery supply, Greater Group ensured premium quality control management to maintain the brand’s high-quality retail footprint.
Established in 2002, the Crocs brand has become a global phenomenon over the past two decades. With a net worth of $8.81B and more than 720 million pairs of shoes sold to date in more than 90 countries, Crocs is among the biggest and most recognisable shoe and apparel brands in the world. In addition to its signature shoe designs, the Crocs retail offering also includes fashion and accessory items like sunglasses, watches and luggage. Greater Group has been partnering with Crocs since 2018.