ExpressVPN

Greater Group’s design team prioritised collaboration with the client’s digital design team to support the branding transition from online to offline. The result is a modern, dynamic and multi-functional workspace that proudly reflects ExpressVPN’s brand values. Five main design principles were identified during the project proposal and carried through to delivery:

1. Clear and logical zoning. Strategic spatial planning was implemented to meet the client’s desired capacity while ensuring maximum flexibility of use for future growth. The 124 pax main workstation is complemented by multiple meeting rooms and breakout zones to support a range of individual and collaborative scenarios. The space also features a 100+ pax town hall.
2. Mature and familiar forms. Gesture illustration such as “swipe, drag, pinch, push, rotate and shake” was a key consideration for the client. This was achieved through the subtle use of geometries, colours, graphics and material finishes to carefully reflect the creative language established during the design phase. The brand colours are featured as design accents as well as zoning markers.
3. Positive and productive environment. The completed workspace not only meets the client’s professional needs but also facilitates an inspiring environment through the addition of social and recreational zones such as breakout areas, a spacious pantry and a training/golf simulation.
4. Agile and collaborative furnishing. The modular furniture supports agile working and manages the balance between professionalism and relaxation. The modern furnishing represents the client’s dynamic and future-focused professional image. Visual cues are engaged to differentiate between various zones while ensuring brand coherence throughout the space.
5. Sustainable, renewable materials. The material selection is evident of biophilic design principles to facilitate an inspiring environment modelled on the premise of bringing the outdoors indoors. Greenery, timber accents and natural light contribute to the energising space.