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Hearing Australia | 2023 | Health Services | Design & Build
Greater Group accomplished the design & build of Hearing Australia’s hearing centre with a bold, interactive and multisensory approach to its makeover to amplify its brand messaging and campaign. Greater Group maximised the company’s bright brand colour and complemented it with a strong colour palette and patterns that magnify the company’s values beyond its hearing healthcare services.
Greater Group balanced the sleek, bold interior design with solid materials and textures. From its storefront signage, digital display and campaign poster to its external icon wall and interior artwork and structural pole, Hearing Australia showcases a harmonious space that effectively delivers its sound and visual brand information to its partners and clients.
Hearing Australia strongly focused on aligning its brand messaging and campaign through active audio and visual design approaches. From its storefront and external walls, partners and clients are welcomed with digital displays and campaign posters that are hard to miss because of Hearing Australia’s strong brand colours, country map and abstract artwork that represents the brand’s commitment to people and Australia.
Its interiors present a more subdued and elegant arrangement of textural elements such as wood panels for its walls and flooring and reception desk. The new beach seating offers another character with its soft lime green colour. Visually, the entire hearing centre is a balanced mix of an energetic and emphatic exterior with clear and direct campaign messages through its walls, campaign poster and its signature logo, while its interiors invite visitors to heighten their sense of touch, sight and hearing for its featured artwork, textured walls, plush seating and accent lighting.
Hearing Australia has a 75-year legacy of providing research and hearing healthcare services in Australia serving all demographics from children to adults, pensioners and veterans to Aboriginal and Torres Strait Islanders. They have over 600 locations throughout Australia with a strong and dedicated team, and government-funded hearing services to fulfil their mission.