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Porsche | 2023 | Retail | Design & Build
Porsche partnered with Greater Group to design and build the German luxury car company’s new pop-up retail store, called Porsche NOW, at an interim location in the historic district of Tanjong Pagar within Singapore’s Central Business District. With the aim to attract new creative leaders, driven youth and loyal customers, the Porsche pop-up store’s theme aims to inspire dreaming, doing great things, and never giving up.Dubbed “The Dream”, Greater Group put together an ensemble of bespoke elements that integrates the digital and mobile transformation of the brand to enhance the retail experience for its target groups. At the same time, the overall look and feel of Porsche NOW is an introduction to a more engaging retail space and service customers can look forward to in preparation for the new permanent Porsche Studio unveiling soon in an exciting new location.
Porsche NOW pop-up carries the brand value of reducing its environmental impact throughout its global stores. The Singapore pop-up retail store’s chic industrial aesthetic has a simple, friendly and inviting vibe featuring unvarnished tubular walls and partitions.
Its interior design enforces customers to interact with the space as one side of the store is visually stimulating and busy with a minimal yet loud graphic wall print in one corner, a large LED screen showcasing creative Porsche videos, and its central feature– a sports car and other Porsche-related merchandise on display.
The other side of the store conveys a quiet, relaxing, slow-down space featuring just a coffee bar. Porsche NOW’s facade effectively communicates its dream concept with its glowing neon signage and uneven balance of quiet and loud inside its modular walls.
Porsche is a global luxury and sports automobile manufacturer founded in Germany in 1931. Globally known for their high-performance sports cars, SUVs and sedans, Porsche is headquartered in Stuttgart, Germany and has more than 650 locations worldwide.