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Singtel Sengkang Grand Mall | 2023 | Retail | Design
Greater Group was tasked to develop and construct Singtel’s latest retail store at the newly-built Sengkang Grand Mall. Located at Level 1 of the brand-new establishment which caters to the Buangkok neighbourhood and surrounding areas, Singtel’s latest store design is noticeably different from its other shops but still carries the brand DNA.
Cosy yet with a smoother and well-thought floor plan to ensure ease in customer flow, Singtel’s limited space brings a practical approach to maximising product arrangement that’s effective, balanced and appealing without overwhelming the customers.
The brand new Singtel Store at Sengkang Grand Mall promises an updated visual design that promotes a strong brand identity featuring its signature brand colours against a solid black and white with wood grain texture to elevate the products they showcase. The accent lighting, in effect, brings focus to the clean and consistent product arrangement.
The creative approach to the limited floor space offers a refreshing, comfortable and logical flow for customers. Overall, the space is brighter, not overcrowded and directly communicates what Singtel is all about.
As Asia’s leading communications technology group, Singtel provides an extensive range of digital and telecommunication services to consumers and businesses. Their network and infrastructure operate in more than 100 countries with a major presence in Africa, Asia and Europe. The company has over 95 Singtel shop locations around Singapore catering to the consumer market for an integrated suite of services, including mobile, broadband and TV.