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Skin Kandy | 2020 | Lifestyle & Speciality | Design
Greater Group have opened their second store for new client SkinKandy in Maroochydore last week. SkinKandy engaged Greater Group to critique one of their latest stores, and to then advise our recommendations on how they can improve their customer experience / store design. Greater Group provided Concept Design services including global benchmarking and existing store design critique and detailed design for new and refurb stores roll out. This is the second store built to date with 3 more being worked on.
This project is a testament to what can be done with modern technology, as all design was completed remotely with many a zoom meeting had to share screens! Due to Covid restrictions we have never met the SK team in person, and have held all meetings and site inspections digitally, despite this we have developed a great connection and working relationship with the SK team.
The key objective was to improve the customer experience and overall design of the store whilst staying true to the Skin Kandy brand based on existing store design critique and global best practices. In response to this we removed the large cash desk and developed destination zones for the customer’s piercing journey.
First up is the Kandy Bar where you go to have your piercing consultation with the SK team member, following this and your treatment you then go to Kandy Care where you are provided with aftercare information, finalise any payment transactions and finally utilising the pink backdrop with the neon Kandy Care sign and the call to action “insta that new kandy!” to take a selfie and post it on your social! In addition to these zones, we also included a multipurpose central joinery unit that houses the premium range of jewellery and a black gloss wall at the front for a large brand statement, at the rear is the key storage area, and the POS has been condensed to the side. In addition to these functions the central unit has also been designed to stops views into the treatment rooms, providing an added layer of privacy for customers during their piercing journey.
The Skin Kandy brand colours are hot pink and gloss black, to modernise and soften this pallet we added in a soft pastel pink, this was used as a background colour in the hot pink dalmatian spot wallpaper to the back wall of the store, as well as in the treatment room flooring and to a feature wall in the treatment room to add some brand personality to this area. In addition to the soft pink, we also modernised the flooring spec, opting for a large 600 x 600mm raw concrete look floor tile. Finally, we revamped the wall bays and floor displays by developing sub-categories to assist the customer with self-selection, building on the Skin Kandy brand we had fun creating names for categories such as Midriff Magic for belly button piercing jewellery and Tik Tops for tops and dermal jewellery.
The completed design is a true reflection of the Skin Kandy brand, it is a fresh fun design that appeals to their key Gen Z demographic and provides the ultimate piercing customer experience. It not only is a beautifully design store but has also proven to be effective in sales; with the addition of our Kandy Bar zone, the upgrades to premium piercing jewellery has increased by 300%.
SkinKandy is Australia’s largest specialist body piercing and body jewellery company). Operating for 10 years, SkinKandy has grown from a single location on the Sunshine Coast to over 29 body piercing stores in major shopping centres nationwide.