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greater group partnered with T2 Tea to bring their vision for the new Highpoint store to life, managing the fit-out and joinery manufacturing. Working closely with the T2 team, the store features unique experiences like the Fragrance Testing Station and Gift Library, where greater group ensured each element was built to last and enhance the customer experience. This project marks our second collaboration with T2, and it’s already delivering impressive results, with noticeable increases in foot traffic and sales. The finished Highpoint store reflects T2’s commitment to quality and innovation, creating a memorable experience for every visitor.
Project Location
Australia
Industry
Lifestyle & Speciality
Project Year
2024
Project Requirements
Build & Joinery Manufacturing
T2 Tea sought to revitalise its store to reflect its innovative brand identity while accommodating a diverse range of products. The objective was to deliver a compact yet dynamic space that seamlessly integrated sensory experiences and customer engagement, all while maintaining quality standards in build and joinery that are future-proof. greater group’s extensive experience in expertly manufacturing and installing bespoke joinery enabled us to meet T2 Tea’s unique requirements with precision and excellence.
"We had the pleasure of working with greater group on our new Highpoint store, and I can confidently say that they are a true professional. They are solutions-focused, always approaching challenges with a proactive mindset and a drive to find the best outcomes. Their professionalism shines through in every interaction, and their positive attitude makes them an absolute pleasure to work with. I highly recommend greater group for anyone seeking a dedicated and skilled collaborator" – Yu-fu Chen, Property and Procurement Manager, T2 Tea
The revamped T2 Highpoint store has successfully elevated the customer experience, increasing dwell time and positive visitor feedback. Customers now enjoy a more immersive journey through the world of tea, connecting with the brand meaningfully. Early performance metrics indicate significant improvements with sales increases surpassing expectations. This project exemplifies how innovative retail design and superior build quality can drive customer engagement and business success.