About The Whitepaper

THE HUMAN EXPERIENCE WITHIN RETAIL

1. The changing role of brick-and-mortar 

2. The power of experiential retail 

3. The value of a successful omnichannel model 

4. The physical store as an engaging experience

5. Sustainability and green design 

6. The social appeal of in-store shopping 

7. Technological advances in the customer journey

"We continually ask, what do customers seek in their relationships with brands and retailers? How can the retail industry deliver on these expectations? And, ultimately, what is the role of design and customer experience within the broader retail space?”

Co-authored by the multi-disciplinary global retail design agency, Greater Group, and the experiential marketing agency, Watch This Space, the report outlines seven pivotal trends that will shape the future of retail.

All Contents © Copyright Greater Group. 2021 All Rights Reserved.

TOGETHER WITH

PRESENT  

THE FUTURE OF RETAIL 

The Top Trends Shaping the Post-COVID Retail Environment 

Despite the increased adoption of tech innovation in the retail industry, many retailers who are at the forefront of digital acceleration and e-commerce are experiencing a downturn in customer satisfaction. The reason is simple: the sensory-driven experience of in-store shopping cannot be replicated online.

This report reframes the traditional narrative of brick-and-mortar VS e-commerce into a cohesive approach. Rather than competing, online and offline retail formats should complement each other to win on all fronts.