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Greater Group is a globally renowned retail design agency and consultancy that has been creating award-winning retail spaces since 1989.
That is over 30 years of experience in designing and building impactful stores across the Asia Pacific and beyond. As a reputable retail design agency, we have established a winning recipe for delivering retail spaces and experiences that transform brands and drive sales.
Exceptional design can transform an ordinary store into an unforgettable experience. Greater Group’s retail design combines creativity and functionality to create stores and customer experiences that attract, inspire, and engage. Regardless of sector, certain design elements need to form part of the foundation of any retail space.
Go with a retail design agency with a solid portfolio and relationships with clients built on trust. Greater Group has been designing stores, SIS and displays in APAC for 30+ years, with over 5000 Stores and activations designed.
The principle of equalising spatial use is central in retail design. This is done through the division of space into equal zones, so each part of the store can deliver on a unique selling point to contribute to the overall operational efficiency and customer experience. Greater Group has countless design and layout tricks to implement to equalise store zones, including creating dwelling spaces and experience-based features will put every inch of the store at work, even the zones that are not used for product displays.
The principle of education in retail design is all about the customers’ relationship with the brand as well as their engagement with products. Did you know that more than 60% of people are visual learners? Thus, implementing an effective graphic strategy is key to building positive associations with a brand through a striking and recognisable store design blueprint. Furthermore, a differentiating value of the physical store over e-commerce is the opportunity for customers to engage with products and create sensory links with a brand or retailer. To capitalise that, invest in product education which may include in-store demonstrations, workshops, and customisation stations.
As a retail design agency, we know that there is always a need for flexibility and modularity. The store of the future is able to evolve rapidly at minimal disruption and expenditure. Thus, to keep up with the ever-changing retail market, brands and retailers need to be prepared to adapt to new trends and changing consumer habits. Hence, modular units such as pop-up shops and store-in-stores present an innovative design solution for entering markets based on demand without committing to full-scale builds and long-term leasing contracts.
Experience is a major focus in retail design. In this era where consumers’ transactional needs can be met online, in-store shopping maintains the upper hand when it comes to engagement. Since experience is the one aspect of retail that will never be fully replaced by e-commerce, designers have an exciting opportunity to create retail experiences that engage all senses. That being said, store design and fit-out should be functional and shoppable before they are experiential. The primary building blocks of the in-store shopping experience — touch, smell, taste, try-on, staff assistance etc. — need to be taken care of first before any flashy and overly done experiential additions to the store are attempted.
Of course, a great retail design showcases efficiency across all operations. This principle wraps up all the points above as it relates to spatial efficiency, brand identity, customer experience and adaptability. Cut out unnecessary elements that do not enhance customer experience, drive sales, or effectively communicate the brand’s message. Due to the competitiveness of the retail playing field, designers sometimes make the mistake of trying to achieve too much that does not necessarily represent brand identity. More often than not, keeping things simple is the best way to achieve maximum efficiency.