Case Study

New Balance Roppongi Tokyo - Lifestyle Store of The Future

A dramatic departure from the familiar, this Lifestyle concept store is designed to cleverly transform on demand, and appeal to the performance-driven metropolitan consumers of Tokyo. 

Project Objective

The objective is to design a "Hybrid" Experience: A modern expression of the New Balance Lifestyle Premium Consumer Experience in Roppongi, Tokyo. 

CASE STUDY

Download our the full case study to get an inside look at our Award Winning Design Process 

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Drawing off our extensive expertise, our teams work strategically with New Balance to understand and respond to every unique business needs and objectives. Together we strive to ensure our end to end solutions deliver the absolute desired results for the brand; executing high impact, high return store design, fit-out and manufacturing solutions, as well as bringing an enhanced customer experience.

Project Overview

Greater Group is proud to be recognised for our award-winning project, New Balance Roppongi 'Lifestyle Store of The Future'