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greater group worked with the fitness gear and apparel brand, 2XU, in a national rollout of 25 stores across Australia featuring multi-format design. greater group provided end-to-end services including design, procurement, manufacture, build and project management.
Headquartered in Melbourne, the brand’s range of fitness apparel and equipment is retailed in 20 of its own locations and stocked in a multitude of major sports outlets across Australia. The brand also has presence in 50 countries spanning Asia, Europe, North America and South America. 2XU’s products include apparel for triathlon, cycling, running, open water swimming and more.