Watches & Accessories

Alex & Ani

The American jewellery brand, Alex and Ani, enlisted Greater Group to provide services for project management and installation of a nationwide store rollout, the pilot of which was delivered in Australia. Alex and Ani was founded in 2004 and soon gained recognition for their signature range of bracelets, necklaces, earrings and other jewellery pieces.

Doors to the brand’s first retail store opened in Newport in 2009, creating a single point of presence in addition to the department stores stocking Alex and Ani pieces countrywide. In its various partnerships with multiple national organisations, the business gives a portion of its proceeds to each charity it collaborates with.