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Greater Group worked with Australia and New Zealand Banking Group Limited (ANZ) to design and deliver a multipurpose pop-up branch format, introducing a new wave of temporary branch banking. Greater Group designed, manufactured and installed a modular pop-up unit that enables ANZ to create a point of presence and customer interaction across a variety of scenarios, the first of which was a temporary branch closure in Queensland, Australia.
The unit can be installed in record time and can easily be packed up for relocation. Although lightweight enough to allow for easy transportation and storage, the structure is strong and durable to ensure functionality even in extreme weather conditions, should it be used in an outside venue. Traditional branch banking is transforming in the face of new digital trends and banks like ANZ are at the forefront of embracing innovative new formats to adopt an omnichannel strategy and cater to the Millennial banker.