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Bank of Melbourne commissioned greater group to design a unique concept for their flagship branch that was unveiled in Melbourne’s CBD in 2012 to offer a new take on the traditional branch banking experience by delivering an immersive space that fosters customer engagement. This was achieved through an open plan layout, digital communicative tools and the adjoining concept store and investment resource centre, The Investore.
In 2015, the community-focused experiential concept was carried out in grander scale in the flagship location in Bourke Street, Melbourne, enhanced with a vestibule ‘express zone’ entrance with video technology welcoming customers into the branch. greater group also delivered the Box Hill branch, improving communication and education through consultation areas with video conferencing technology to offer personalised banking services. This new wave of branch banking merges the characteristics of the physical channel with digital services to curate an omnichannel banking experience for the modern customer.