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The Swiss luxury watchmaker, Breitling, worked with greater group to implement their new retail concept in two of their Hong Kong boutique stores, K11 Musea and Citygate Outlet Mall. Breitling, a renowned watch designer for pilots, was founded in Switzerland more than 130 years ago, and the brand has been reimagining its design across their global store network with the aim of respecting and celebrating its long history while offering a relevant, modernised experience to shoppers.
The completed design is a nod to industrial city living while incorporating Breitling’s rich heritage as well as its ties to aviation. The store spaces facilitate a relaxed, welcoming environment where customers can feel at ease while browsing the luxury products. For this project, greater group provided and end-to-end solution including design documentation, manufacturing and build.