greater group joined forces with Swiss luxury watchmaker Breitling to launch a new retail concept in two key locations in Hong Kong: K11 Musea and Citygate Outlet Mall. Inspired by an urban industrial loft aesthetic, this line of thought motivated heritage from its air of aviation history while effectively communicating a laid-back shopping culture. It was an all-inclusive project containing design documents, procurements, and production. They successfully implemented the brand’s vision for seven locations, comprising four shop-in-shops in Taiwan and a pop-up in Indonesia. The use of local resources made it easier for greater group to develop a design that had the strength to be long-lasting and cost-effective, with great appeal for a new generation of watch lovers.