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To support its business growth, CIMB Niaga is continuing its network expansion through nationwide customer touch-points including 28 Digital Lounges located in shopping malls and offices. The latest Digital Lounge format was recently unveiled in Jakarta’s bustling Kemang Road – their first conventional branch that was converted to a Digital Lounge.
CIMB Niaga selected Greater Group to help design its ‘branch of the future’: a more interactive and technology-enhanced retail banking prototype that will serve as a potential model for other stand-alone locations.
The Digital Lounge @ Home is designed upon 5 distinctive, interlinked zones: Attract, Empower, Recharge, Connect and Educate. The inspiring design of this branch has already become an iconic structure within Indonesia, featuring an “Instagrammable” space that encourages customers to explore at their leisure. Spread across two floors, it provides a good mix of formats that accommodate a range of service needs — from self-service desk to cozy waiting lounge and fully-private meeting space. With the tech generation in mind, the location delivers a full digital banking experience including online banking tablets and PCs, NFC ticketing technology, digital touch screens, video banking booth and smart meeting room.