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Home Portfolio Retail Dusk
Together with the Australian candles and oil diffusers retailer Dusk, greater group supervised the joinery and signage production for more than thirty stores nationwide, including the client’s first location in New Zealand. They first determined which factories would be the most suitable for quality assurance, logistics, and prototypes. This ensured that Dusk could maintain the lowest possible costs while achieving utility, durability, and aesthetic appeal. Next, they standardised Dusk’s visual merchandising approach to maintain brand coherence across websites. The wall-mounted and floor-standing equipment’s modular architecture allowed a seamless large-scale rollout.
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