MENU
ABOUT
OUR BRANDS
OUR WORK
CLIENTS BY SECTOR
RETAIL
WORKPLACE
HOSPITALITY
CASE STUDIES
EXPERTISE
RETAIL DESIGN
HOSPITALITY DESIGN
WORKPLACE DESIGN
SHOPFITTING & RETAIL FITOUT
WORKPLACE FITOUT
JOINERY MANUFACTURING
CONTACT
HOME
ABOUT
OUR BRANDS
OUR WORK
CLIENTS BY SECTOR
RETAIL
WORKPLACE
HOSPITALITY
CASE STUDIES
EXPERTISE
RETAIL DESIGN
HOSPITALITY DESIGN
WORKPLACE DESIGN
SHOPFITTING & RETAIL FITOUT
WORKPLACE FITOUT
JOINERY MANUFACTURING
PEOPLE
CAREERS
BLOG
CONTACT

PROJECT IN MIND?

Send us a brief overview and we'll be in touch within 24 hours





    Excited?

    Download Our Creds Pack


      Luxury & Beauty

      Estee Lauder

      The global leading beauty brand, Estée Lauder, partnered with greater group for the first time for the creation of an immersive pop-up experience powered by digital technology, aimed at the Millennial shopper. greater group provided end-to-end services to design, build and install the beauty pop-up at T Galleria By DFS in Orchard Road, Singapore, following the theme #PicturePerfect as a play on the interactive Instagram experience.

      Pop-ups like Estée Lauder’s #PicturePerfect event pad offer something different to the typical in-store experience and enable much more interaction between the brand and its customers than online shopping allows. Digital touch points like the Meitu mirror encouraged interaction by inviting shoppers to take selfies and see the photos displayed on a giant TV screen, and product displays at the skincare and cosmetics bar prompted customers to try out products, learn more about the options available and get informed recommendations.

      Read More

      Estee Lauder DFS Scott's Walk

      Singapore
      Size
      20 Square Metres
      Scope of work
      Design, Build, Procure & Digital Integration

      Other Projects

      Luxury & Beauty

      Carolina Herrera

      Fashion & Apparel

      Miu Miu

      Fashion & Apparel

      Prada

      PROJECT IN MIND?

      Send us a brief overview and we'll be in touch within 24 hours