Greater Group worked with Hanes Group to design and implement in-store display solutions to encourage product interaction and create immersive customer experiences. The project, completed in only four weeks, entailed the install of +300 fixtures for 27 stores of three Hanes brands, Berlei, Bonds and Jockey.

The functional display systems aid these brands in standing out among competitors by creating a more impactful brand presence, enhancing the shopping experience to improve customer relations and drive sales, and maximising the potential of the physical store space. Hanes, formerly Pacific Brands, is part of Hanes Brands Inc, the largest global manufacturer and marketer of both local Australian and international apparel brands like Sheridan, Voodoo and Champion among others.