HCF, the largest non-for-profit health insurer in Australia, commissioned greater group to create a new front-of-house area that would embody their ‘patient care before profit’ moto, with a strong focus on community and member well-being. The new space facilitates the activities and conversations HCF is focusing on at the moment, allowing the company to grow and adapt according to their customers’ changing needs over time. The goal was for the existing facade to shift from a transactional to a welcoming space where customers are encouraged to make smart decisions about their health insurance.