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Greater Group in partnership with Huawei Australia unveiled the second collaborative project together, Huawei Experience Store in World Square Shopping Centre Sydney. Providing services for Design, Procurement and Build, Greater Group was brought on to refresh the existing store and deliver a more meaningful and impactful brand experience for customers. Joinery was built in The Lab, our own state-of-the-art joinery manufacturing plant in Tullamarine, Melbourne.
The brief for both projects was to create and execute a fresh and innovative design for the existing stores, facilitating an engaging and striking customer journey that would enhance shoppers’ experience of the brand. Huawei sought a place where consumers can have fun, learn, share and directly engage in a vast range of leading tech products.
Tech & Telco