Kitchen Collective offers a glimpse into the future of home interior shopping, demonstrating how the traditional role of brick-and-mortar can be transformed into a sensory and hands-on customer experience model. In this creative collaborative project, Greater Group designed and delivered a best-in-class showroom in Melbourne – the first of its kind in Australia to showcase a distinct collection of kitchen and bathroom interior fixtures and furnishings packaged into themed collections like ‘Hamptons’ and ‘Country’ to inspire and engage shoppers looking for design and installation guidance.