greater group managed the procurement of joinery for 80 Lincoln Car Dealerships throughout China over the next 3 years in association with Ford Motor Company and Imagination. The heart of the showroom features an interactive digital table where the customer can discover and play with the features of the car in an experiential way. The use of dark timber tones and warm lighting strive to create a rich and relaxed surroundings that include lounge areas. Key customer experiences include: Customisation wall featuring material selector Interactive digital table, Large format screens, Relaxed premium lounges

Lincoln Showroom

Shanghai, China
June, 2018
Procurement & Digital Activation


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