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      Fashion & Apparel

      Matahari

      Greater Group worked with Matahari on a master VM strategy encompassing various components of merchandising ranging from simpler signage and way-finding, unified visual communications branding to eye-catching hero and window displays to increase foot traffic and sales conversion.

      The team also kept the digital scape in mind, aligning the overall VM strategies with social media that targets the brand’s younger market. Following the successful pilot test of the new VM strategy at their Lippo Mall Puri store in Jakarta, Greater Group developed guidelines for them to implement for the rest their stores across Indonesia.

      Matahari Lippo Mall Puri

      Jakarta, Indonesia
      Various
      Design & Project Management
      Kevin L. Fetzer
      Head of Store Operations
      "The team from greater group implemented an intelligent VM strategy and provided us with the visual hierarchy guidelines for further national roll-outs that are cost efficient, easy to install and allow for adaptability across all our platforms. We were impressed by the creativity and innovation greater group poured into this project, executing the brief with the utmost professionalism within a tight time frame. "

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      Send us a brief overview and we'll be in touch within 24 hours