Greater Group worked with Matahari on a master VM strategy encompassing various components of merchandising ranging from simpler signage and way-finding, unified visual communications branding to eye-catching hero and window displays to increase foot traffic and sales conversion.

The team also kept the digital scape in mind, aligning the overall VM strategies with social media that targets the brand’s younger market. Following the successful pilot test of the new VM strategy at their Lippo Mall Puri store in Jakarta, Greater Group developed guidelines for them to implement for the rest their stores across Indonesia.