The Indonesian coffee chain Maxx Coffee commissioned Greater Group to design their pilot flagship store in North Jakarta’s Kelapa Gading district and provide design guidelines for future stores. The brief was to design a store that reflects the new Maxx Coffee branding, which was developed during a major brand identity revamp that kicked off in 2018.

Providing services for strategy creation, interior design, environmental graphics conceptualising and tender/technical drawings, Greater Group’s design team took the new set of brand guidelines and translated it to a striking interior design concept that is localised to the Kelapa Gading neighbourhood and can be adjusted to apply to other rollouts in the brand’s store network.