Greater Group worked with the team at Macquarie Leasing to design and develop the physical retail face of Macquarie’s new car purchasing and finance platform, Motome. Established to respond to evolving buyer preferences, these include; a greater understanding of an individual’s borrowing potential, the ability to compare car models across brands and the need to better cater for family and female customers looking to purchase.
The team were tasked with creating a space that was welcoming and engaging, that seamlessly integrated with technology and enriched the consumers ability to explore, compare and configure product choices. The environment needed to provide physical spaces to showcase and promote feature cars, interactive digital displays, along with varying lounge and chat space for the store staff to have conversations around vehicle selection or to go through financial applications and book customers in for test drives.
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