greater group partnered with Optus, one of Australia’s largest retailers of telecommunication services, to provide full end-to-end services across various states. The deal aimed to deliver quality retail settings at affordable prices, featuring innovative designs responsive to the needs of modern consumers. The engaging designs allowed customers to experience the ‘Yes’ brand DNA, characterised by a positive attitude and excellent service. With over 300 stores delivered nationwide across five formats, flagship locations such as Bourke Street in Melbourne, Highpoint Shopping Centre, and Hurstville showcased greater group’s ability to create spaces that reflected the shifting technological landscape while embodying the optimism of the Optus brand.