The Australian-born SILK Laser Clinics, a skin, cosmetics and laser hair removal service provider, commissioned Greater Group to renew the design of 18 clinics nationwide. Born in 2009, SILK has grown from a single clinic to the national network it operates across today. greater group prioritised spatial efficiency, consistent brand identity and a welcoming interior where customers can dwell in a relaxing environment before their appointment. Greater Group also designed new product display joinery that complements the updated interiors, working together to increase customer engagement and utilise the space to its maximum capacity.
The completed design merges a clean-cut clinical look with warm colours, LED lighting and natural timber in an open floor plan. Following the completion of this multi-clinic rollout, greater group and SILK Laser Clinics were awarded a silver trophy in the Retail Interior Design category of the DRIVENxDESIGN’s Melbourne Design Awards.
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