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greater group partnered with the online fashion brand, Tiger Mist, in the design and build of their first physical store in Melbourne, Australia. Tiger Mist was founded by sisters Alana and Stevie Pallister in Melbourne in 2007 and has since grown to become a well-established fashion hub now operating across a multichannel retail format.
Delivered by greater group, the engaging aesthetics of the native digital brand’s first brick-and-mortar location in the Eastland neighbourhood assists in achieving the brand ethos of empowering women and making every customer engaging with the brand feel positive, confident and powerful.
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The contemporary format and visual aspects of the flagship store reflect the modern sophistication and elegance of their product ranges with a minimalist interior design, open and spacious floor plan, clean-cut lines to differentiate between product displays and neon lighting fixtures to add a touch of retro-pop.