Virgin Mobile commissioned Greater Group to design and prototype five stores in Melbourne, Australia, to expand the service provider’s store network. The 79 sqm store in Chadstone is a contemporary space to display the company’s products and provide a platform for direct interaction with customers. The feature wall upon which the Virgin Mobile signage is displayed, expands to the roof to create a unique, striking focal point. The bright lighting with flares of neon sets adds dimension to the store space with simple lines setting the tone for the range of tech and mobile products.