These days, store design is all about creating spaces deemed ‘Instagrammable’ to capture the attention of Millennials. Need some inspiration? Take a look at our favourite Instagram-worthy stores in Singapore from Jewel Changi, Orchard Road and Dempsey Road to the CBD, Chinatown, Tiong Bahru, Bugis and the City Hall region. JEWEL CHANGI1. Apple Jewel StoreThe 8m-high curved glass façade makes an impressive entrance against the Jewel Vortex waterfall. Up your IG game with “The Magic of Jewel Photo Walk”, a photography workshop where Apple staff impart invaluable tips and tricks for your Apple iPhone, one of the 200 products on display in this sprawling customer experience center.Address: 78 Airport Boulevard2. Durasport Jewel StoreA quick glance at Durasport’s façade will leave shoppers awed — the spacious ultra-performance sports store is wrapped in high-grade stainless steel, made to appear as if in dynamic motion. Think a scene straight out of Star Wars’ revolutionary battleships, with segments that provide hands-on experiential zones via simulators for serious cyclists, skiers, climbers, and triathletes. This allows shoppers to test the various sportswear or equipment before making a decision to purchase.Address: Jewel Changi, 78 Airport Boulevard3. Skechers Jewel StoreThe 5,000 squarefeet duplex store’s interior has been designed with an overall modern and sleek look, achieved through the use of bright lighting, neon signage against cement panels. This store also offers a range of exclusive shoes for customization.Address: Jewel Changi, 78 Airport Boulevard4. Pokemon Center SingaporeAt the Pokemon Center Singapore, water-type Pokemon were chosen to decorate the store as Singapore is an island surrounded by water. Therefore, greeting you at the entrance is a Lapras being ridden by Pikachu and head to the back to view a Gyarados doing the “Merlion”. These make fun photo spots within the store.Address: Jewel Changi, 78 Airport Boulevard5. Naiise Iconic Jewel StoreSpanning almost 9,500 square-feet across its twostorey space, Naiise Iconic truly brings together local collaboration, retail technology, and unique experiences including a tea-bar and cafe that customers can only get in-store.Address: Jewel Changi, 78 Airport Boulevard6. Make HeroA new “affordable luxury” Japanese skincare and cosmetics concept store, Make Hero is thoughtfully divided into dedicated skincare, haircare and perfume sections for customers to test the samples available. The hip pink facade and feminine interior also make this an Insta-worthy shop.Address: Jewel Changi, 78 Airport BoulevardORCHARD/DEMPSEY7. Dover Street MarketThe multi-label store – the fourth in the world after London, Tokyo and New York – stocks 25 designer brands that range from Comme des Garçons and Anti Social Social Club to Céline and The Row. Housed in a converted army barracks with high ceilings, black cagelike grills as racks, and a colorful ‘cashier’ hut, customers would be forgiven if theymistake this for an art gallery.Address: Block 18, 18 Dempsey Road8. Siri HouseA new multi-concept space that is equal parts design showroom, restaurant/bar and retail nook. It’s certainly swanky, with a touch of island life vibes from the foliage wallpaper motifs and wooden wardrobes stocked full of trinkets. The creativity extends to Siri House’s Art Space, which will showcase new exhibitions every quarter.Address: Block 8D, Dempsey Road9. Chez vous HideawayAn experiential space where people can relax, have fun, and of course, take a load of pictures in the 1,800 square-feet salon which holds seven different Instagrammable zones. Address: Ngee Ann City Tower B, 391b Orchard Road10. Reebok Vector ClubReebok just opened their newest flagship store at Orchard Central. For the first time in Singapore, you’ll be able to find their line of classic apparel in their new Vector Sport concept store – perfect for both hypebeasts and sportswear enthusiasts alike.Address: Orchard Central, 181 Orchard Road11. Sephora TakashimayaSephora Takashimaya is the first store in Southeast Asia to offer Skincredible, a skincare consultation service that helps you determine your skin needs and the “Fragrance Boutique” concept. The ceiling to floor screens with extravagant videos of people having fun with all things beauty also make great IG Story moments. Address: Takashimaya Shopping Centre, 391 Orchard Road12. Surrender StoreThis independently owned, single-location store is one of the hippest shopping destinations in Singapore. Hard-edged galleristas, unabashed runway worshippers, and cool kids come here for trendsetting designers from Asia, Europe, and beyond.Address: 268 Orchard RoadCBD/CHINATOWN/TIONG BAHRU13. Gentle MonsterThe Marina Bay Sands store, like its ION counterpart, contains a series of abstract installations that are futuristic and fascinating.Address: 2 Orchard Turn14. OplusOplus is the first locally grown single label eyewear brand with a true manufacturing background. To showcase their ethos of “minimalist in its designs but maximalist in its craftsmanship”, the goldtinged boutique baths in light and sleekdisplay cases.Address: 6A Shenton Way15. Monument Lifestyle Store & CafeMonument Lifestyle brings together two of the best things in life under one roof – shopping and eating. Currently, the store carries retail products from carefully curated brands for men only.Address: 75 Duxton Road16. The Social SpaceThe decor, with its long rustic wood table and rattan furniture, gives us instant Bali vibes – not to mention the killer smoothie bowls you’d expect to be slurping in Seminyak. The retail aspect of The Social Space showcases beautiful pieces by businesses with an ethical or environmental purpose, and social enterprises. With its ethical boutique, refill station and a social enterprise nail salon on the way, The Social Space is so much more than just a beautiful new cafe.Address: 333 Kreta Ayer Road17. Straits ClanStraits Clan aims to facilitate cross-pollination between professionalsfrom a wide range of industries, and it does so in great style. With its welcoming atmosphere captured in a palette of onyx, concrete, rattan and lush tropical greenery that effortlessly ties in with the neighborhood, members are warmly invited into this beautiful, calming space.Address: 31 Bukit Pasoh Road18. White Label RecordsSettling into the swish neighbourhood of Ann Siang Hill, White Label Records is a hip record store by day and trendy bar by night. The stylish space is also the perfect hangout for music enthusiasts to kick back and relax over some food and drinks, browse through an endless list of records and catch popular DJs in action. Address: 28 Ann Siang Road19. Cat Socrates An unorthodox, catfriendly retail store, Cat Socrates is a cozy, endearing Indie lifestyle store with various books, accessories, apparels and art from local artists and designers. With its warm and inviting atmosphere and unique interior, it’s a perfect place to snap a photo which shows off your love for your furry felines!Address: 78 Yong Siak Street20. Calla LilyA lush and intimate space designed to reflect the personalised service provided at Calla Lily. The feminine design really speaks to the personality of the brand inspired by gem setting. The boutique uses contrasting textures and flexible furniture in blush palette that make the space Insta-worthy.Address: 56 Eng Hoon Street21. Books ActuallyHousing the largest collection of Singapore publications, English literature books as well as trinkets and stationery, Books Actually is a unique vintage quaint bookshop with a relaxing atmosphere. A favorite place amongst avid readers to snap a “inspo” quote for their Instagram feed. Address: 9 Yong Siak StreetBUGIS/CITY HALL22. Raffles BoutiquePreviously known as the Raffles Gift Shop, the new Raffles Boutique takes its place at the restored Raffles Arcade featuring a brand new retail concept. Shoppers will be able to enjoy a cuppa and homemade pastries at the refreshed Ah Teng’s Cafe while browsing well loved souvenirs and gourmet products that are set amidst a heritage gallery that showcases the illustrious heritage of Raffles Singapore.Address: 3 Seah Street23. Gallery & Co.Retail and gift shops located within a museum are hardly eye-catching, but Gallery & Co. defies that norm – A concept store set up by renowned names such as Unlisted Collection, Foreign Policy Design, and Luxasia, Gallery and Co. carries unconventional tote bags, stationery, and art from collaborations by Southeast Asian and International artists.Address: National Gallery, 1 St Andrew’s Road24. Lee Hwa Jewel SpaceA new experiential boutique, modelled after that of an art gallery, aiming to connect with the millennial shoppers. Customers can spend their day in the boutique browsing the products, learning more about jewellery and creating bespoke pieces at a workshop.Address: 3 Temasek Boulevard25. Love, Bonito Love, Bonito’s third and largest store at the newly-reopened Funan mall is a feminine and fun retail wonderland that encourages you to touch, feel, play and take lots of photos. Fresh as a peach is the entrance of the new store, with lots of peachy-cute curves and a modern-retro vibe. Lots of space to breathe in all the fast fashion goodness, and also queue up to pay for your purchases.Address: Funan, 107 North Bridge Road26. Tong TongThe Tong Tong shop is a darling little corner in Shaw Towers – shoppers can’t help but notice this mysterious looking tunnel that directs you to places unknown. The interior of the shop has retro tiles and speckled with vintage Chinese memorabilia.Address: 100 Beach Road27. Supermama StoreSupermama works closely with many design/art studios in Singapore and traditional craft facilities in Japan to produce meaningful “omiyage” (contemporary giftware) that represents the Singapore culture. Using culture as a context to design, Supermama delves into the fine line between cultural artefacts, everyday objects and the concept of basic luxury – that everyone can own a piece of heritage.Address: 265 Beach Road28. AesopNo retail guide would be complete without including an Aesop store as a designated stop. Inspired by Singapore’s rich maritime history, Aesop Raffles City is an intriguing mix of modern design and nautical tradition. From the two-toned palette to the slick finishes, you are stepping into a slice of history from the moment you cross the door.Address: Raffles City Shopping Centre, 1 Harbourfront Walk29. Sifr Aromatic StoreUnlike most perfume shops and perfume counters in malls, there will be no “assault of the senses” when shoppers enter. It’s a VM treat with midnight blue wall, solid wood fixtures, literary quotes and books on the shelves. The vintage-style French perfume bottles, Egyptian glass vials, miniature trees which upon a close look were stands to hang aroma pendants, and the rows and rows of perfumes, complete this multi-sensory store.Address: 42 Arab Street30. Kapok NDC StoreLocated on the ground floor of the National Design Centre (NDC), it is a perfect place to indulge yourself in good design. The new cafe area extends to the serene courtyard, overlooking the classic architecture of the historic St. Joseph’s church. The full-fledged lifestyle retail concept spanning 2,300 squarefeet space, will showcase over 100 labels from international and Asian brands, of which Singapore-based labels will take up a quarter mix.Address: National Design Centre, 111 Middle RoadThis article is based on the session, ‘Store Design for an Instagrammable Age’ presented by greater group’s Asia Design Director, Nina Miranti, at the Singapore Retail Industry Conference & Exhibition 2019. The free guide, ‘Top 30 Instagrammable Stores in Singapore’, can be downloaded here. Download your free guide here!Share :
These days, store design is all about creating spaces deemed ‘Instagrammable’ to capture the attention of Millennials. Need some inspiration? Take a look at our favourite Instagram-worthy stores in Singapore from Jewel Changi, Orchard Road and Dempsey Road to the CBD, Chinatown, Tiong Bahru, Bugis and the City Hall region. JEWEL CHANGI1. Apple Jewel StoreThe 8m-high curved glass façade makes an impressive entrance against the Jewel Vortex waterfall. Up your IG game with “The Magic of Jewel Photo Walk”, a photography workshop where Apple staff impart invaluable tips and tricks for your Apple iPhone, one of the 200 products on display in this sprawling customer experience center.Address: 78 Airport Boulevard2. Durasport Jewel StoreA quick glance at Durasport’s façade will leave shoppers awed — the spacious ultra-performance sports store is wrapped in high-grade stainless steel, made to appear as if in dynamic motion. Think a scene straight out of Star Wars’ revolutionary battleships, with segments that provide hands-on experiential zones via simulators for serious cyclists, skiers, climbers, and triathletes. This allows shoppers to test the various sportswear or equipment before making a decision to purchase.Address: Jewel Changi, 78 Airport Boulevard3. Skechers Jewel StoreThe 5,000 squarefeet duplex store’s interior has been designed with an overall modern and sleek look, achieved through the use of bright lighting, neon signage against cement panels. This store also offers a range of exclusive shoes for customization.Address: Jewel Changi, 78 Airport Boulevard4. Pokemon Center SingaporeAt the Pokemon Center Singapore, water-type Pokemon were chosen to decorate the store as Singapore is an island surrounded by water. Therefore, greeting you at the entrance is a Lapras being ridden by Pikachu and head to the back to view a Gyarados doing the “Merlion”. These make fun photo spots within the store.Address: Jewel Changi, 78 Airport Boulevard5. Naiise Iconic Jewel StoreSpanning almost 9,500 square-feet across its twostorey space, Naiise Iconic truly brings together local collaboration, retail technology, and unique experiences including a tea-bar and cafe that customers can only get in-store.Address: Jewel Changi, 78 Airport Boulevard6. Make HeroA new “affordable luxury” Japanese skincare and cosmetics concept store, Make Hero is thoughtfully divided into dedicated skincare, haircare and perfume sections for customers to test the samples available. The hip pink facade and feminine interior also make this an Insta-worthy shop.Address: Jewel Changi, 78 Airport BoulevardORCHARD/DEMPSEY7. Dover Street MarketThe multi-label store – the fourth in the world after London, Tokyo and New York – stocks 25 designer brands that range from Comme des Garçons and Anti Social Social Club to Céline and The Row. Housed in a converted army barracks with high ceilings, black cagelike grills as racks, and a colorful ‘cashier’ hut, customers would be forgiven if theymistake this for an art gallery.Address: Block 18, 18 Dempsey Road8. Siri HouseA new multi-concept space that is equal parts design showroom, restaurant/bar and retail nook. It’s certainly swanky, with a touch of island life vibes from the foliage wallpaper motifs and wooden wardrobes stocked full of trinkets. The creativity extends to Siri House’s Art Space, which will showcase new exhibitions every quarter.Address: Block 8D, Dempsey Road9. Chez vous HideawayAn experiential space where people can relax, have fun, and of course, take a load of pictures in the 1,800 square-feet salon which holds seven different Instagrammable zones. Address: Ngee Ann City Tower B, 391b Orchard Road10. Reebok Vector ClubReebok just opened their newest flagship store at Orchard Central. For the first time in Singapore, you’ll be able to find their line of classic apparel in their new Vector Sport concept store – perfect for both hypebeasts and sportswear enthusiasts alike.Address: Orchard Central, 181 Orchard Road11. Sephora TakashimayaSephora Takashimaya is the first store in Southeast Asia to offer Skincredible, a skincare consultation service that helps you determine your skin needs and the “Fragrance Boutique” concept. The ceiling to floor screens with extravagant videos of people having fun with all things beauty also make great IG Story moments. Address: Takashimaya Shopping Centre, 391 Orchard Road12. Surrender StoreThis independently owned, single-location store is one of the hippest shopping destinations in Singapore. Hard-edged galleristas, unabashed runway worshippers, and cool kids come here for trendsetting designers from Asia, Europe, and beyond.Address: 268 Orchard RoadCBD/CHINATOWN/TIONG BAHRU13. Gentle MonsterThe Marina Bay Sands store, like its ION counterpart, contains a series of abstract installations that are futuristic and fascinating.Address: 2 Orchard Turn14. OplusOplus is the first locally grown single label eyewear brand with a true manufacturing background. To showcase their ethos of “minimalist in its designs but maximalist in its craftsmanship”, the goldtinged boutique baths in light and sleekdisplay cases.Address: 6A Shenton Way15. Monument Lifestyle Store & CafeMonument Lifestyle brings together two of the best things in life under one roof – shopping and eating. Currently, the store carries retail products from carefully curated brands for men only.Address: 75 Duxton Road16. The Social SpaceThe decor, with its long rustic wood table and rattan furniture, gives us instant Bali vibes – not to mention the killer smoothie bowls you’d expect to be slurping in Seminyak. The retail aspect of The Social Space showcases beautiful pieces by businesses with an ethical or environmental purpose, and social enterprises. With its ethical boutique, refill station and a social enterprise nail salon on the way, The Social Space is so much more than just a beautiful new cafe.Address: 333 Kreta Ayer Road17. Straits ClanStraits Clan aims to facilitate cross-pollination between professionalsfrom a wide range of industries, and it does so in great style. With its welcoming atmosphere captured in a palette of onyx, concrete, rattan and lush tropical greenery that effortlessly ties in with the neighborhood, members are warmly invited into this beautiful, calming space.Address: 31 Bukit Pasoh Road18. White Label RecordsSettling into the swish neighbourhood of Ann Siang Hill, White Label Records is a hip record store by day and trendy bar by night. The stylish space is also the perfect hangout for music enthusiasts to kick back and relax over some food and drinks, browse through an endless list of records and catch popular DJs in action. Address: 28 Ann Siang Road19. Cat Socrates An unorthodox, catfriendly retail store, Cat Socrates is a cozy, endearing Indie lifestyle store with various books, accessories, apparels and art from local artists and designers. With its warm and inviting atmosphere and unique interior, it’s a perfect place to snap a photo which shows off your love for your furry felines!Address: 78 Yong Siak Street20. Calla LilyA lush and intimate space designed to reflect the personalised service provided at Calla Lily. The feminine design really speaks to the personality of the brand inspired by gem setting. The boutique uses contrasting textures and flexible furniture in blush palette that make the space Insta-worthy.Address: 56 Eng Hoon Street21. Books ActuallyHousing the largest collection of Singapore publications, English literature books as well as trinkets and stationery, Books Actually is a unique vintage quaint bookshop with a relaxing atmosphere. A favorite place amongst avid readers to snap a “inspo” quote for their Instagram feed. Address: 9 Yong Siak StreetBUGIS/CITY HALL22. Raffles BoutiquePreviously known as the Raffles Gift Shop, the new Raffles Boutique takes its place at the restored Raffles Arcade featuring a brand new retail concept. Shoppers will be able to enjoy a cuppa and homemade pastries at the refreshed Ah Teng’s Cafe while browsing well loved souvenirs and gourmet products that are set amidst a heritage gallery that showcases the illustrious heritage of Raffles Singapore.Address: 3 Seah Street23. Gallery & Co.Retail and gift shops located within a museum are hardly eye-catching, but Gallery & Co. defies that norm – A concept store set up by renowned names such as Unlisted Collection, Foreign Policy Design, and Luxasia, Gallery and Co. carries unconventional tote bags, stationery, and art from collaborations by Southeast Asian and International artists.Address: National Gallery, 1 St Andrew’s Road24. Lee Hwa Jewel SpaceA new experiential boutique, modelled after that of an art gallery, aiming to connect with the millennial shoppers. Customers can spend their day in the boutique browsing the products, learning more about jewellery and creating bespoke pieces at a workshop.Address: 3 Temasek Boulevard25. Love, Bonito Love, Bonito’s third and largest store at the newly-reopened Funan mall is a feminine and fun retail wonderland that encourages you to touch, feel, play and take lots of photos. Fresh as a peach is the entrance of the new store, with lots of peachy-cute curves and a modern-retro vibe. Lots of space to breathe in all the fast fashion goodness, and also queue up to pay for your purchases.Address: Funan, 107 North Bridge Road26. Tong TongThe Tong Tong shop is a darling little corner in Shaw Towers – shoppers can’t help but notice this mysterious looking tunnel that directs you to places unknown. The interior of the shop has retro tiles and speckled with vintage Chinese memorabilia.Address: 100 Beach Road27. Supermama StoreSupermama works closely with many design/art studios in Singapore and traditional craft facilities in Japan to produce meaningful “omiyage” (contemporary giftware) that represents the Singapore culture. Using culture as a context to design, Supermama delves into the fine line between cultural artefacts, everyday objects and the concept of basic luxury – that everyone can own a piece of heritage.Address: 265 Beach Road28. AesopNo retail guide would be complete without including an Aesop store as a designated stop. Inspired by Singapore’s rich maritime history, Aesop Raffles City is an intriguing mix of modern design and nautical tradition. From the two-toned palette to the slick finishes, you are stepping into a slice of history from the moment you cross the door.Address: Raffles City Shopping Centre, 1 Harbourfront Walk29. Sifr Aromatic StoreUnlike most perfume shops and perfume counters in malls, there will be no “assault of the senses” when shoppers enter. It’s a VM treat with midnight blue wall, solid wood fixtures, literary quotes and books on the shelves. The vintage-style French perfume bottles, Egyptian glass vials, miniature trees which upon a close look were stands to hang aroma pendants, and the rows and rows of perfumes, complete this multi-sensory store.Address: 42 Arab Street30. Kapok NDC StoreLocated on the ground floor of the National Design Centre (NDC), it is a perfect place to indulge yourself in good design. The new cafe area extends to the serene courtyard, overlooking the classic architecture of the historic St. Joseph’s church. The full-fledged lifestyle retail concept spanning 2,300 squarefeet space, will showcase over 100 labels from international and Asian brands, of which Singapore-based labels will take up a quarter mix.Address: National Design Centre, 111 Middle RoadThis article is based on the session, ‘Store Design for an Instagrammable Age’ presented by greater group’s Asia Design Director, Nina Miranti, at the Singapore Retail Industry Conference & Exhibition 2019. The free guide, ‘Top 30 Instagrammable Stores in Singapore’, can be downloaded here. Download your free guide here!Share :