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Tissot
Jakarta, Indonesia

Tissot

Time International

Tissot  |  December 2019  |  Watches & Accessories  |  Design Documentation

PROJECT brief

The Swiss luxury watchmaker, Tissot, has been pioneering craftmanship and innovation since its founding almost 170 years ago. The brand first saw the light of day in Le Locle, Switzerland, and today it has more than 12 500 point-of-sales in more than 160 countries world-wide. Tissot is a known name in the sports field as this renowned watchmaker is an official timekeeper for world championships in cycling, motorcycling, ice hockey and more, as well as being a key sponsor for a number of Formula One teams. 

In a first collaboration between the luxury brand and Greater Group, the existing Tissot store in Grand Indonesia Shopping Town, a multipurpose shopping complex in central Jakarta, Indonesia, was redesigned to align with the client’s latest store design concept. The new concept celebrates Tissot’s rich heritage through a merge of tradition and innovation, featuring an updated store layout to improve customer engagement as well as other features like the Safe Display, Historic Corner, Sports Corner and Celebrating Table.

project outcome

Greater Group provided design and working drawing services following the concept guidelines as provided by Tissot, creating a modern and sleek look that speaks to the target market while celebrating the brand’s impressive history and growth over the past 166 years. 

The redesigned store follows the colour palette of neutral colours like black, white, silver and grey, along with striking touches of red. The store front features clear glass and black anodised aluminium, and the glass elements are repeated throughout the store, used in the updated window displays, Safe Display and furniture pieces. Hues of silver, grey and nude are used in the flooring and skirting materials, and the wall cladding is decked out in silver concrete, white and red coated clear glass and grey mirrors with the brand logo embossed. 

The Safe Display is positioned at the most visible point in the store, framed with Tissot’s logo. The Historic Corner is an educational touch to the store interior, inviting shoppers to discover the brand’s fascinating history through pictures, strategic lighting and a visual presentation of the evolution of the logo.

Enhancing this visual experience is the video-wall featuring moving images to inform customers about the brand and its products.  The updated store adheres to Tissot updated store layout guidelines, designed to allow maximum customer movement and encouraging interaction with the products.

About TISSOT

Tissot is a Swiss luxury watchmaker that was founded in 1853 by Charles-Félicien Tissot and his son, Charles-Émile Tissot. The brand has majorly evolved over the years, harnessing forward-thinking technology to stay ahead of the curve. Today, Tissot remains a global competitor in the watchmaker’s industry as a company of the Swatch Group, the largest Swiss watch producer and distributor in the world. 

In 1930, Tissot partnered with Omega, resulting in a collector’s era of Tissot-Omega watches exclusive to this period. A few more defining events on the Tissot timeline is the introduction of the first mass-produced pocket watch with two time zones in 1853 and the first anti-magnetic watch in the late 1920’s. The brand also pioneered new materials in the production line, using stone, wood and granite among others to create new firsts in the market.

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