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Best Retail Design Trends in Asia Pacific

Jakarta, Indonesia
CIMB Niaga

CIMB Digital Lounge Facelift

In the second collaboration between greater group and CIMB Niaga, the Indonesian bank opened their Digital Lounge in Puri Indah Mall, Jakarta. The first Digital Lounge, designed by greater group in 2019, was piloted in Jakarta’s Kemang Road to serve as a model for other standalone locations. The branch is designed upon three distinct zones to create a seamless customer experience: Attract, Empower and Connect. Read More

Adelaide, Australia
Emirates Leisure Retail

Penfolds Wine Bar and Kitchen

Working with the Australian wine producer Penfolds, Greater Group in collaboration with Emirates Leisure Retail designed a premium bar and restaurant along with a retail space in Adelaide Airport. greater group developed the design concept and provided further services for detailed documentation, design management and material procurement. Read More

Jakarta, Indonesia
Maxx Coffee

Maxx Coffee Kelapa Gading

In a first collaboration between greater group and the Indonesian coffee chain, Maxx Coffee, the brand opened their pilot flagship store in Kelapa Gading, Jakarta. greater group took the lead on design and also provided a set of design guidelines for future store rollouts. Max Coffee was first launched in 2015, but the business underwent a major identity transformation in 2018, which was officially marked by the opening of the brand’s first ever flagship store in Kemang, Jakarta. Read More

Canberra, Australia
Airport Retail Enterprises

Noodles XO

greater group designed a vibrant and inviting Asian-fusion restaurant, Noodles XO, that was delivered in Canberra Airport to enhance the terminal’s F&B offering. The design authentically draws on Asian inspiration while adding a contemporary touch to create a welcoming space for travelers on-the-go or passengers who want to sit down while watching the chefs prepare their food. Read More

Canberra, Australia
Airport Retail Enterprises

City Hill Coffee

greater group completed the design for City Hill Coffee, a gourmet cafe and eatery rolled out in Canberra Airport, equipped with a full working kitchen and separate coffee counter to provide passengers with a warm and welcoming space to linger between flights. The cafe experience was created on the premise of offering a ‘sense of place’ with local design influences, locally-sourced materials as well as a local coffee supplier. Read More

Singapore, Singapore
Cold Storage

Cold Storage

greater group worked with the Singaporean supermarket chain, Cold Storage, to design three prototype stores as well as an in-store tasting bar. The prototype stores were designed for market testing and followed a strict localised approach to appeal to the Singaporean target market after conducting in-depth research into the different shopper profiles and the experiences they seek in-store. Read More

Hong Kong, China
Breitling

Breitling K11 Musea

The Swiss luxury watchmaker, Breitling, commissioned greater group to implement their new retail concept in two of their Hong Kong stores. The renowned watch brand has been reimagining its design across the global store network with the aim of celebrating its long history while offering a relevant, modernised experience to shoppers. The completed design is a nod to industrial city living while incorporating Breitling’s rich heritage as well as its ties to aviation. greater group provided and end-to-end solution from design, planning and documentation to value engineering, production and sourcing. Read More

Sydney, Australia
MG Motor

MG Motor Sydney Flagship

greater group worked with classic British Brand, MG Motor, to redesign the marque’s flagship Sydney metro dealership and office space, Sydney City MG. As the fastest growing automotive brand in Australia, this was an exciting and challenging opportunity for greater group to assist in continuing to build MG Motor’s success nationwide. The brand new flagship location is part of MG Motor’s expansion strategy in Australia. greater group was commissioned to provide end-to-end services in the Sydney City MG project, including design, project management and build. Read More

Jakarta, Indonesia
Time International

Tissot

Greater Group worked with the Swiss luxury watchmaker, Tissot, to redesign their existing outlet in Grand Indonesia Shopping Town in Jakarta, Indonesia. The reimagined design celebrates the brand’s rich heritage through a blend of tradition and innovation, featuring an updated store layout to improve customer engagement along with other installations that aim to make the luxury shopping experience accessible to a wider range of shoppers. Read More

Hong Kong
Breitling

Breitling Citygate

The Swiss luxury watchmaker, Breitling, commissioned greater group to implement their new retail concept in two of their Hong Kong stores. The renowned watch brand has been reimagining its design across the global store network with the aim of celebrating its long history while offering a relevant, modernised experience to shoppers. The completed design is a nod to industrial city living while incorporating Breitling’s rich heritage as well as its ties to aviation. greater group provided and end-to-end solution from design, planning and documentation to value engineering, production and sourcing. Read More

Singapore

Estée Lauder

The Estée Lauder’s #PicturePerfect Event Pad was an immersive experience that combined beauty playground with digital technology, specifically the Instagram experience. The stunning marquee located at T Galleria By DFS along Singapore's Orchard Road shopping strip, was executed in partnership with the Estee Lauder travel retail team and their digital agency from design, to build and installation. Read More

Jewel Changi Airport, Singapore
Crocs

Stepping Ahead with New Concept

Riding on the wave of Crocs' skyrocketing popularity among Millennials and Gen Z, Crocs Singapore is striding forward with their new store concept that positions itself as a world leader in innovative casual footwear at the iconic Singapore’s Jewel Changi Airport Read More

Auckland, New Zealand
Emirates Leisure Retail

Wondertree

In partnership with Emirates Leisure Retail , greater group worked with Wondertree and their custodian designers, Harrison, to roll out their Auckland Airport restaurant, the brand’s first outpost in the southern hemisphere. Just like its name, Wondertree 's interior is inspired by nature, a concept that complements New Zealand’s stunning landscapes, creating an inviting space for travellers. greater group was tasked to bring this vision to life by providing detailed documentation and procuring for local finishes and furnishing, transforming the space into a series of dining areas, where guests can grab a breakfast on the go, stop in for lunch or enjoy a drink at the bar. Read More

One of the major advantages that bricks-and-mortar has over e-commerce retail is the ability to create a physical customer-product interaction. In-store retail displays allow brands to draw attention to specific merchandise and round out the immersive in-store experience. X-Factor Displays, a subsidiary of greater group, have been working with Hanes (formerly Pacific Brands) to provide in-store display solutions for four of their brands, Berlei, Bonds, Jockey and Maidenform at retailers in Australia. During the 3-year partnership, X-Factor Displays' has established a track record to design and implement functional display systems that ensure consistent customer experiences across their brands at multiple locations. In its most ambitious project to date, Hanes tasked X-Factor Displays to execute the supply of over 300 fixtures for 27 stores for three brands at Hanes' Myer pads in just four weeks. Read More

Melbourne & Sydney, Australia
Diamond Exchange

Shine Bright Like a Diamond

Diamond Exchange is famed for its alluring array of diamonds in both their flagship showrooms at the upmarket Collins Street in Melbourne and the iconic heritage Georges Building in Sydney. Less known, but equally impressive, is the retailer’s 125-year history spanning four generations which began in the Victorian town of Ballarat. Currently managed by brothers Jamie, Jeremy and Sam, Diamond Exchange was traditionally an online-only business model that operated successfully for over a decade. Read More

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