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Greater Group partnered with the leading global provider of ICT infrastructure and smart devices, Huawei, to renew their existing store in Chatswood and bring to life the ultra-engaging Huawei Chatswood Experience store. The refreshed experiential store concept places discovery and engagement at the centre of the brand experience to cultivate a meaningful and long-term impactful customer journey. Read More
ANZ commissioned Greater Group to provide full design services for their branch in Westfield Parramatta, which was recently unveiled as a first-of-its-kind in the branch banking experience where the standard branch merges with the ANZ Home Loans division. The completed venue is a prime example of intelligent spatial planning, modern design innovation and an engaging customer experience journey. Read More
The Indonesian bakery and pastry brand, The Harvest, enlisted Greater Group to design their latest flagship concept store in Pluit, North Jakarta. The brief was to create a friendly, attractive, earthy, mature and experiential space that appeals to the younger customer scope while maintaining the essence of the brand’s identity. Read More
The Indonesian coffee brand, Maxx Coffee, commissioned greater group for the design of their second international outpost located at Level 1 JEM, Singapore. The creation of the cafe is centred around vibrant, contemporary and localised design elements to bring the unique identity of the Maxx Coffee brand to Singapore’s culinary experience. greater group provided services for Concept Design, Design Development, Tender Documentation and Contract Administration. Read More
In the second collaboration between greater group and CIMB Niaga, the Indonesian bank opened their Digital Lounge in Puri Indah Mall, Jakarta. The first Digital Lounge, designed by greater group in 2019, was piloted in Jakarta’s Kemang Road to serve as a model for other standalone locations. The branch is designed upon three distinct zones to create a seamless customer experience: Attract, Empower and Connect. Read More
Working with the Australian wine producer Penfolds, Greater Group in collaboration with Emirates Leisure Retail designed a premium bar and restaurant along with a retail space in Adelaide Airport. greater group developed the design concept and provided further services for detailed documentation, design management and material procurement. Read More
In a first collaboration between greater group and the Indonesian coffee chain, Maxx Coffee, the brand opened their pilot flagship store in Kelapa Gading, Jakarta. greater group took the lead on design and also provided a set of design guidelines for future store rollouts. Max Coffee was first launched in 2015, but the business underwent a major identity transformation in 2018, which was officially marked by the opening of the brand’s first ever flagship store in Kemang, Jakarta. Read More
greater group designed a vibrant and inviting Asian-fusion restaurant, Noodles XO, that was delivered in Canberra Airport to enhance the terminal’s F&B offering. The design authentically draws on Asian inspiration while adding a contemporary touch to create a welcoming space for travelers on-the-go or passengers who want to sit down while watching the chefs prepare their food. Read More
greater group completed the design for City Hill Coffee, a gourmet cafe and eatery rolled out in Canberra Airport, equipped with a full working kitchen and separate coffee counter to provide passengers with a warm and welcoming space to linger between flights. The cafe experience was created on the premise of offering a ‘sense of place’ with local design influences, locally-sourced materials as well as a local coffee supplier. Read More
greater group worked with the Singaporean supermarket chain, Cold Storage, to design three prototype stores as well as an in-store tasting bar. The prototype stores were designed for market testing and followed a strict localised approach to appeal to the Singaporean target market after conducting in-depth research into the different shopper profiles and the experiences they seek in-store. Read More
The Swiss luxury watchmaker, Breitling, commissioned greater group to implement their new retail concept in two of their Hong Kong stores. The renowned watch brand has been reimagining its design across the global store network with the aim of celebrating its long history while offering a relevant, modernised experience to shoppers. The completed design is a nod to industrial city living while incorporating Breitling’s rich heritage as well as its ties to aviation. greater group provided and end-to-end solution from design, planning and documentation to value engineering, production and sourcing. Read More
greater group worked with classic British Brand, MG Motor, to redesign the marque’s flagship Sydney metro dealership and office space, Sydney City MG. As the fastest growing automotive brand in Australia, this was an exciting and challenging opportunity for greater group to assist in continuing to build MG Motor’s success nationwide. The brand new flagship location is part of MG Motor’s expansion strategy in Australia. greater group was commissioned to provide end-to-end services in the Sydney City MG project, including design, project management and build. Read More
Greater Group worked with the Swiss luxury watchmaker, Tissot, to redesign their existing outlet in Grand Indonesia Shopping Town in Jakarta, Indonesia. The reimagined design celebrates the brand’s rich heritage through a blend of tradition and innovation, featuring an updated store layout to improve customer engagement along with other installations that aim to make the luxury shopping experience accessible to a wider range of shoppers. Read More
The Estée Lauder’s #PicturePerfect Event Pad was an immersive experience that combined beauty playground with digital technology, specifically the Instagram experience. The stunning marquee located at T Galleria By DFS along Singapore's Orchard Road shopping strip, was executed in partnership with the Estee Lauder travel retail team and their digital agency from design, to build and installation. Read More