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Case Studies

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New South Wales, Australia

HCF Kiosk

Greater Group partnered with HCF, Australia's largest not-for-profit health fund, in the design, build and rollout of a reusable pop-up kiosk for temporary installation in locations across the country. Two kiosks are currently in circulation, serving the goal of increasing HCF’s brand presence across Australia, facilitating events and campaigns, and temporarily replacing existing branches that are under construction. greater group provided full end-to-end services including design, documentation, procurement, installation and removal, project management, warehousing and maintenance. Read More

Queensland, Australia

SkinKandy Maroochydore

Greater group have opened their second store for new client SkinKandy in Maroochydore. SkinKandy engaged Greater Group to critique one of their latest stores, and to then advise our recommendations on how they can improve their customer experience / store design. Greater Group provided Concept Design services including global benchmarking and existing store design critique and detailed design for new and refurb stores roll out. This is the second store built to date with 3 more being worked on. Read More

Sydney, Australia

ANZ Figtree

In another retail design collaboration between greater group and Australia and New Zealand Banking Group Limited (ANZ), the bank’s existing branch in Figtree Grove Shopping Mall in New South Wales is newly refurbished to maintain consistency with ANZ’s latest branch design standards. greater group provided end-to-end services from concept design to final rollout details while project management was handled by Lend Lease. Read More

Sydney, Australia

Huawei World Square

Greater Group in partnership with Huawei Australia unveiled the second collaborative project together, Huawei Experience Store in World Square Shopping Centre Sydney. The refreshed experiential store concept places discovery and engagement at the centre of the brand experience to cultivate a meaningful and long-term impactful customer journey. Read More

Sydney, Australia

ANZ Parramatta Westfield

ANZ commissioned Greater Group to provide full design services for their branch in Westfield Parramatta, which was recently unveiled as a first-of-its-kind in the branch banking experience where the standard branch merges with the ANZ Home Loans division. The completed venue is a prime example of intelligent spatial planning, modern design innovation and an engaging customer experience journey. Read More

Jakarta, Indonesia
The Harvest

The Harvest Flagship

The Indonesian bakery and pastry brand, The Harvest, enlisted Greater Group to design their latest flagship concept store in Pluit, North Jakarta. The brief was to create a friendly, attractive, earthy, mature and experiential space that appeals to the younger customer scope while maintaining the essence of the brand’s identity. Read More

Maxx Coffee

Maxx Coffee JEM

The Indonesian coffee brand, Maxx Coffee, commissioned greater group for the design of their second international outpost located at Level 1 JEM, Singapore. The creation of the cafe is centred around vibrant, contemporary and localised design elements to bring the unique identity of the Maxx Coffee brand to Singapore’s culinary experience. greater group provided services for Concept Design, Design Development, Tender Documentation and Contract Administration. Read More

Jakarta, Indonesia
CIMB Niaga

CIMB Digital Lounge Facelift

In the second collaboration between greater group and CIMB Niaga, the Indonesian bank opened their Digital Lounge in Puri Indah Mall, Jakarta. The first Digital Lounge, designed by greater group in 2019, was piloted in Jakarta’s Kemang Road to serve as a model for other standalone locations. The branch is designed upon three distinct zones to create a seamless customer experience: Attract, Empower and Connect. Read More

Adelaide, Australia
Emirates Leisure Retail

Penfolds Wine Bar and Kitchen

Working with the Australian wine producer Penfolds, Greater Group in collaboration with Emirates Leisure Retail designed a premium bar and restaurant along with a retail space in Adelaide Airport. greater group developed the design concept and provided further services for detailed documentation, design management and material procurement. Read More

Jakarta, Indonesia
Maxx Coffee

Maxx Coffee Kelapa Gading

In a first collaboration between greater group and the Indonesian coffee chain, Maxx Coffee, the brand opened their pilot flagship store in Kelapa Gading, Jakarta. greater group took the lead on the coffee shop design and also provided a set of hospitality design guidelines for future store rollouts. Max Coffee was first launched in 2015, but the business underwent a significant identity transformation in 2018, which was officially marked by the opening of the brand’s first-ever flagship store in Kemang, Jakarta. Read More

Canberra, Australia
Airport Retail Enterprises

Noodles XO

Greater Group designed a vibrant and inviting Asian-fusion restaurant, Noodles XO, that was delivered in Canberra Airport to enhance the terminal’s F&B offering. The design authentically draws on Asian inspiration while adding a contemporary touch to create a welcoming space for travellers on-the-go or passengers who want to sit down while watching the chefs prepare their food. Read More

Canberra, Australia
Airport Retail Enterprises

City Hill Coffee

greater group completed the design for City Hill Coffee, a gourmet cafe and eatery rolled out in Canberra Airport, equipped with a full working kitchen and separate coffee counter to provide passengers with a warm and welcoming space to linger between flights. The cafe experience was created on the premise of offering a ‘sense of place’ with local design influences, locally-sourced materials as well as a local coffee supplier. Read More

Singapore, Singapore
Cold Storage

Cold Storage

greater group worked with the Singaporean supermarket chain, Cold Storage, to design three prototype stores as well as an in-store tasting bar. The prototype stores were designed for market testing and followed a strict localised approach to appeal to the Singaporean target market after conducting in-depth research into the different shopper profiles and the experiences they seek in-store. Read More

Hong Kong, China

Breitling K11 Musea

The Swiss luxury watchmaker, Breitling, commissioned greater group to implement their new retail concept in two of their Hong Kong stores. The renowned watch brand has been reimagining its design across the global store network with the aim of celebrating its long history while offering a relevant, modernised experience to shoppers. The completed design is a nod to industrial city living while incorporating Breitling’s rich heritage as well as its ties to aviation. greater group provided and end-to-end solution from design, planning and documentation to value engineering, production and sourcing. Read More

Sydney, Australia
MG Motor

MG Motor Sydney Flagship

Greater Group worked with classic British Brand, MG Motor, to redesign the marque’s flagship Sydney metro dealership and office space, Sydney City MG. As the fastest growing automotive brand in Australia, this was an exciting and challenging opportunity for greater group to assist in continuing to build MG Motor’s success nationwide. The brand new flagship location is part of MG Motor’s expansion strategy in Australia. greater group was commissioned to provide end-to-end services in the Sydney City MG project, including design, project management and build. Read More

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