greater group worked with the Singaporean supermarket chain, Cold Storage, to design three prototype stores as well as an in-store tasting bar. The prototype stores were designed for market testing and followed a strict localised approach to appeal to the Singaporean target market. The goal of the tasting bar was to brainstorm a new concept for improved customer experienced. greater group also designed signage and wayfinding to accompany the new installation.
Cold Storage is owned by Dairy Farm International Holdings and also operates the brands Market Place and Giant Hypermarket across Singapore and Malaysia. In 1997, Cold Storage became Singapore’s first supermarket to offer an online shopping channel.
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