Greater Group collaborated with Cold Storage, a leading Singaporean supermarket chain, to design three prototype stores and introduce an innovative in-store tasting bar concept. This new addition aims to enhance the customer experience by offering a fresh, clean design that promotes food and wine pairing while increasing shopper engagement and dwell time. The design features four key zones: Inspire, Curate, Educate, and Engage, with an emphasis on interactive displays, curated product galleries, and a tasting lounge that allows customers to sample wines paired with food.