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The Australian health insurance cover provider, HCF, commissioned greater group to complete the design and fitout of the front-of-house area in their flagship branch and dental location in Melbourne’s Collins Street to enhance the customer experience as well as staff wellbeing. This marks the second collaboration after greater group designed five HCF insurance centres nationwide. For the latest project, greater group integrated HCF’s new insurance branch with the existing dental practice with a reception area that warmly welcomes clients while retaining a clean and professional look.
The revamped space reflects the value the brand places on the customer journey through a merge of digital innovation, workflow efficiency and quality service to create an immersive, branded experience for each client. The completed design is modular and functional, featuring flexible seating options like consultation booths and collaborative areas to guide customers into engaging with HCF staff to make informed decisions.