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The Australian coffee chain partnered with greater group to design five new flagship stores and 30 new concept stores for nationwide delivery. The multi-store rollout includes multiple formats including a standard cafe venue and a mobile coffee van. The design follows the brand’s signature look featuring a dark colour palette, atmospheric lighting and wooden furniture and panelling.
When Hudsons Coffee was founded in Melbourne in 1998, the vision started as an informal family-focused cafe. But the business has since experienced significant growth and, accelerated by its acquisition by the Emirates Group in 2009, currently boasts with more than 100 stores across APAC. The brand has infiltrated every Australian state and also has a strong presence in airport environments, including locations in Singapore’s Changi Airport and New Zealand’s Auckland Airport.