The Italian apparel and accessory brand, Miu Miu, enlisted Greater Group to design the digital activation for a new concept rolled out in Australia. Miu Miu specialises in high-fashion for women. The brand was established in 1993 and is headquartered in Paris, France. The business has a global presence with luxury boutiques all over the world. Its first independent store in China was opened in 2009, followed by further expansion in 2011 with boutique openings in Texas, Melbourne, Sydney and Glasgow. In 2017, the brand experimented with product customisation services to improve the customer experience, allowing shoppers to design their own heels in its London outlet. In Australia, Greater Group also provided procurement services.