Miu Miu, a well-known Italian luxury fashion brand, and Greater Group collaborated to create the digital activation of a new retail concept in Australia. This project aimed to improve the consumer experience for Miu Miu, a well-known global brand for upscale clothing and accessories, by utilising cutting-edge digital touchpoints. Greater Group was also in charge of the procurement services, ensuring functionality and design were integrated flawlessly. This partnership is a testament to Greater Group’s ability to provide major fashion brands with customised retail solutions while adjusting to the changing needs of luxury consumers.