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      New Balance

      greater group partnered with New Balance to deliver 32 stores across 16 countries, supporting the brand’s global rollout. This included over 15 flagship locations in major cities such as Boston, London, Milan, Tokyo, and Seoul. Each store design was tailored to local market preferences while maintaining a strong connection to New Balance’s global heritage. One of their projects included the award-winning New Balance Lifestyle store in Roppongi, Japan. This concept represented a significant shift from New Balance’s usual store identity, as it marked the brand’s first lifestyle-oriented store, deeply inspired by Japanese design principles and philosophy.

      New Balance Roppongi

      Japan
      Fashion & Apparel
      Various
      Design
      Bob Neville
      New Balance Global Retail Creative Director
      "The teams at greater group bring a level of speed and creativity, balanced with fiscal responsibility that enables us to achieve things we could not have on our own. "

      Other Projects

      PROJECT IN MIND?

      Send us a brief overview and we'll be in touch within 24 hours