Greater group partnered with New Balance on 32 initiatives from 16 countries, equipping the brand with its very first global rollout of flagship stores in Boston, London, Milan, Tokyo, and Seoul. In only three years, greater group designed over 15 New Balance flagship stores in Asia, Europe, and the US by building locale-specific retail experiences that reflected New Balance’s global heritage. They also rolled out New Balance’s first lifestyle concept in Roppongi, Japan. Each shop featured diverse designs that fit peculiar local markets, ensuring New Balance had brand life globally.