greater group partnered with New Balance to deliver 32 stores across 16 countries, supporting the brand’s global rollout. This included over 15 flagship locations in major cities such as Boston, London, Milan, Tokyo, and Seoul. Each store design was tailored to local market preferences while maintaining a strong connection to New Balance’s global heritage. One of their projects included the award-winning New Balance Lifestyle store in Roppongi, Japan. This concept represented a significant shift from New Balance’s usual store identity, as it marked the brand’s first lifestyle-oriented store, deeply inspired by Japanese design principles and philosophy.