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Greater Group and New Balance have had a close relationship in executing much of New Balance global roll-out, including flagship stores in Boston, London, Milan, Tokyo, Korea, a women’s only concept store in Europe, and wall display units across multiple locations. Working together closely with New Balance’s creative director in Hong Kong as well as the retail team in Boston, Greater Group’s Asia Design Team worked on a total of 15 flagships across Asia, Europe, and the United States in the span of 3 Years. Each of the stores showcases a unique design targeting the different local markets, transforming the brand’s century-long global heritage into the ultimate localised retail experience.
Fashion & Apparel